Britvic is to remain as the official soft drink partner of England Rugby until the end of the 2025/26 season. The new six-year deal maintains Britvic’s exclusive pouring rights at Twickenham stadium, along with match day branding, promotional activity and hospitality packages.
Britvic, a supplier to England Rugby since 2016, will continue to provide its Ballygowan water to the England Rugby professional teams as well as offering its top-selling brands, such as Robinsons and Pepsi, to visitors attending matches and events at Twickenham Stadium.
Phil Sanders, GB Commercial Director commented: “We are excited to extend our partnership with England Rugby. At Britvic we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes and different occasions and with this partnership, we’re delighted to be offering rugby fans a selection of our iconic and much-loved brands to choose from upon their return to Twickenham.”
Simon Massie-Taylor, Chief Commercial Officer at the RFU also commented: “Our partnership has gone from strength to strength over the past four-years and we thank them for their continued support of the game. It’s important to keep players and fans refreshed and well hydrated during training and on match days and it’s great that Britvic will be able to continue to help us do this”.
