RangeMe, the online global sourcing platform that recently started working with Asda, has revealed the most searched keywords by retail buyers in the third quarter.
Based on data from more than 10,000 retail buyers and around 175,000 suppliers on its platform, the results show that the pandemic is still driving purchasing habits and that consumers remain health-conscious.
As the world saw the rise of the Delta variant of Covid-19, consumers shopping habits turned back towards their early pandemic ‘stocking up’ behaviour as buyer’s searches for frozen foods and cough supplements increased and the ‘work from home’ order returned, driving buyers to prepare for a home office resurgence.
Ongoing restrictions to international travel meant searches for camping equipment increased as consumers planned holidays closer to home and limited availability in accommodation prevailed.
With consumers’ minds focused on their health, searches for ‘Natural’ products in the beauty category have also increased significantly.
Amongst buyers in the general merchandise arena, Covid-19 supplies is the most searched category including ‘Laundry’ as the most popular keyword. Health and beauty buyers were searching for emerging beauty and hygiene products offering innovative and unconventional products.
“As we continue to live in a pandemic driven economy with increased risk of health issues, travel restrictions and a workforce still at home, it comes as no surprise that nearly all sectors are dominated by searches for natural or health-related searches,” said Nicky Jackson of RangeMe.
“Searches from buyers across the UK and the US for Camping, Frozen, Laundry and Ergonomic suggest that consumers worldwide are experiencing the same restrictions and searches for Keto, Cough, Allergy certified and Natural make it clear that the pandemic is not over yet and buyers should still watch the changing global situation carefully.”
