Cadbury’s has cut the size of its popular Christmas selection box for the third consecutive year by shrinking the Wispa and Double Decker bars.
It means chocolate fans are getting 24g less chocolate in their boxes this Christmas than they did three years ago.
Read the full article on the Daily Mail website
NAM Implications:
- Shrinkflation, a price move noticed most by loyal users…
- Perceived as a 19% price increase?
