Mondelēz International’s Cadbury business has agreed on a deal with Manchester City to become the football club’s official snacking partner.
The initial focus of the tie-up will be on celebrating worthy causes, individuals and businesses who have gone above and beyond during the coronavirus pandemic.
The first collaboration between the two brands will see Cadbury champion the Club’s Cityzens – its network of global supporters. ‘Cityzens’ from around the world will be given a platform to nominate people, community initiatives and local businesses that they’d like to recognise for their acts of kindness, generosity and support of those around them, over the course of the upcoming 2020/21 season.
Each month, Cadbury will work with Manchester City to award the ‘Cityzen of the Month’. The winning entry will receive 50 Manchester City squad branded Cadbury Dairy Milk bars to share with their friends, family or those who supported them through the pandemic.
Samantha Greenwood, Global Brand Director at Cadbury said: “Every person and business, in every community, plays a vital role in our economic recovery. Manchester City’s fan base and the Cityzens network enables us to shine a light on the incredible work that these individuals and businesses have been doing, and we hope boost the contribution each plays on our journey to recovery from the pandemic.”
Throughout the duration of the partnership, Cadbury will also be offering Manchester City fans unique access to the Club through a series of activities over the coming months and seasons.
The first such promotion will be Cadbury’s Match and Win promotion, returning for its fourth and biggest year in late August, running across Cadbury products. Fans will have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers redeemable in the CityStore, as well as Cadbury prizes.
Mondelēz International agreed on a similar tie-up with Chelsea FC earlier this month.
