The Christmas ads of Cadbury and Asda have been crowned the most effective festive TV spots of 2022 by two of the UK’s leading effectiveness research firms.
While Asda’s ‘Have Your Elf a Merry Christmas’ tops System1’s rankings on its potential to drive brand impact, Kantar’s research has pulled out Cadbury’s ‘Secret Santa’ as the ad most likely to prove effective in the long-term.
Read the full article on the Marketing Week website
