Calpol, the children’s pain & fever relief brand owned by Kenvue (formerly J&J), has teamed up with Tesco for a new recycling trial aimed at making it easier to dispose of hard-to-recycle medicine packaging and materials.
In a trial running throughout summer, shoppers can drop old Calpol plastic syringes, blister packs, plastic medicine spoons and empty-capped plastic medicine bottles at designated recycling units at select Tesco stores across the UK. And, for those not living near a participating Tesco store, the brand has introduced a freepost option.
Small items such as bottles, medicine syringes, blister packs and spoons can sometimes be too small for the machinery at standard recycling facilities to sort, filter, and process.
Charmaine England, Area Managing Director Northern Europe at Kenvue, said: “As the UK’s best-selling children’s medicine brand, we hear many stories of parents with Calpol syringes that they don’t know what to do with, so we have listened and taken action.”
She added: “While you can already add Calpol product packaging and glass bottles to appropriate household recycling for kerbside collection, we know it can be tricky to ensure that smaller items such as plastic medicine syringes, blister packs and spoons are collected and recycled. That’s why we’re excited to collaborate with Tesco to give consumers a convenient way to dispose of their Calpol materials. By launching this innovative trial, we’re helping to increase the chances of our plastic materials being recycled and used in new products such as plastic children’s tables and chairs, helping to protect our environment.”
Shoppers can also use the recycling points to deposit plastic packaging, blister packs and spoons from other Kenvue medicine brands, including Benadryl, Imodium, And Benylin.
