Campari UK has announced that it will take over the distribution of premium agricole rum brand Trois Rivières from 1 February. The brand will join the likes of Appleton Estate, Wild Turkey and Grand Marnier as part of the ‘Campari Prestige’ portfolio.
Campari UK will distribute all SKUs currently available in the UK market – Trois Rivières Blanc, Cuvee de l’Océan, Ambré, Cuvée du Moulin, VSOP Réserve Spéciale and 12 Year Old.
The Campari Group acquired French firm Rhumantilles, owner of the Martinique-based Trois Rivières and Maison La Mauny agricole rum brands, in 2019
Campari UK’s Managing Director Brad Madigan commented: “With a rich legacy and history Trois Rivières premium agricole rum has been recognised worldwide for its extraordinary quality and elegance. Trois Rivières is an exciting addition to the growing Campari UK Prestige portfolio.
“As a prestigious, high-quality rum brand, Trois Rivières is a brilliant addition to our established Prestige Portfolio brands such as Wild Turkey, Appleton Estate and Grand Marnier, further diversifying the Campari UK offering. I would like to thank the team at Speciality Brands for their commitment in establishing Trois Rivières in the UK market. We are very much looking forward to building on Speciality’s great work and introducing more consumers to the wonder of Trois Rivières.”
NAM Implication:
- Competitors need to anticipate increased action to justify the purchase price at least.
