Carlsberg Britvic, the new company created by uniting Carlsberg Marston’s Brewing Company (CMBC) and Britvic’s UK business, marked its official launch on Friday after the Carlsberg Group completed its £3.3bn acquisition of Britvic.
Carlsberg Britvic brings together CMBC’s breweries and in-house secondary logistics operation – with 15 depots across the UK – with the packaging and production capabilities of Britvic. The business is now the largest multi-beverage supplier in the UK, making it the Carlsberg Group’s largest market by revenue in the world.
Operating across the soft drinks, beer, and cider markets, Carlsberg Britvic now controls a host of well-known brands. In soft drinks, these include Pepsi MAX, 7UP, Tango, Robinsons, J2O, Fruit Shoot, Plenish, and Jimmy’s Iced Coffee. These will sit alongside the group’s beer range, including Carlsberg Danish Pilsner, 1664, Birrificio Angelo Poretti, and Brooklyn Brewery beers, as well as British ales such as Hobgoblin, Pedigree and Wainwright.
Paul Davies, formerly CEO of CMBC, has taken up the position of Chief Executive of the newly formed Carlsberg Britvic in the UK. He began his Carlsberg career in Marketing with Carlsberg UK in 2007 and has subsequently held the positions of VP Marketing and VP Sales for Carlsberg Sweden, and VP Craft & Speciality for Carlsberg Group in Copenhagen. In January 2019, he was appointed Managing Director of Carlsberg Poland.
Davies will supported by a new Carlsberg Britvic Executive team:
- Tom Smethers, Chief Financial Officer
- Ben Parker, VP Sales – Off Trade
- Chris Pratt, VP Sales – On Trade
- Bruce Dallas, VP Commercial Growth
- Munnawar Chishty, Chief Marketing Officer
- Deborah Preston, VP Human Resources
- Nigel Paine, VP Production
- Sarah Perry, VP Customer Supply Chain
- Russell Goldman, Managing Director Breakthrough Brands
- Kathryn Partridge, VP Corporate Affairs and Sustainability
- Chris Hancock, VP Transformation and Integration
Davies said: “This is a historic moment for everyone across our unique combined multi-beverage business. I am immensely proud to have the opportunity to lead this new company, featuring so many iconic brands and so many dedicated and talented people. As we look to the future together, Carlsberg Britvic will demonstrate the important values that underpin our dedication to our customers, our consumers, our people and our planet.
“Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider. We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.
“On behalf of everyone at Carlsberg Britvic, I would like to thank all those whose effort, commitment and passion have made today possible.”
Accompanying the official launch, Carlsberg Britvic will be revealing a new corporate identity this week, which will be rolled out across the business as part of the integration of its operations in the UK.
