Carlsberg Marston’s Brewing Company (CMBC) has announced the sale of its Eagle Brewery in Bedford to Spanish brewer S.A. Damm, best known in the UK for its Estrella Damm beer brand.
The Eagle Brewery’s beers will continue to be sold as part of CMBC’s drink portfolio. These include world beers Birrificio Angelo Poretti and Brooklyn Pilsner to British ale brands Hobgoblin and Wainwright.
Estrella Damm beer is already packaged at the brewery as part of a long-term distribution partnership with CMBC, but the deal marks Damm’s first owned brewery outside of mainland Europe and only its second outside of Spain.
CMBC and Damm expect to complete the transaction by the end of this year.
Paul Davies, CEO at CMBC, said: “We are pleased to be able to share the news of our deal with our long-term partner Damm, building on our successful relationship to help ensure the brewery’s prosperity.
“This significant moment for the brewery, becoming Damm’s first brewery outside mainland Europe, has been made possible thanks to the brilliant and dedicated team at the Eagle Brewery, who we will be supporting throughout the transition.”
Demetrio Carceller Arce, Executive President at Damm, added: “This deal will strengthen our position in the UK market and help drive our brand in the UK, a key market for the company’s international growth. The British public can currently enjoy our products in more than 10,000 bars and restaurants, a figure we expect to continue to grow in the coming years.”
