Champagne shipments to the UK fell by 1m bottles in 2018, although the British market for the fine French fizz has “stabilised and rebalanced”.
Read the full article on the Drinks Business website
NAM Implications:
- Worth accessing the original article for those in search of detail.
- Broadly speaking, looking good for the established premium brands…
- With some interesting increases for ‘grower brands’.
- Time for a reassessment of relative competitive appeal…
- …to identify opportunities and optimise these segments.
