British consumers are looking to treat themselves with an alternative to dining out despite a squeeze on household finances, according to the food entrepreneur Charlie Bigham, who is launching luxurious ready meals costing up to £29.95.
The supermarket supplier is selling a new five-option range, which includes a venison bourguignon made with wild-caught venison from the Scottish Highlands, in an attempt to snare consumers saving on the cost of a night out.
Read the full article on The Guardian website
