Mike Brehme, the Co-Founder and CEO of Clipper Teas for 27 years, has been confirmed as the new Chairman of Typhoo Tea.
He joins Typhoo Tea after a business restructure in 2021 that saw Zetland Capital, a London-based private equity firm, become a majority shareholder and Abercross expand its shareholding.
During his time at Clipper Teas, the business became the UK’s first Fairtrade tea company and the world’s largest producer of Fairtrade tea.
Des Kingsley, CEO of Typhoo Tea, commented: “Mike is as passionate about tea as we are. His depth of experience and knowledge of our category have already proven extremely beneficial.
“We have a renewed focus on our brands at Typhoo Tea. Mike’s experience of creating and nurturing an incredibly successful international brand, without forgetting the importance of people and the planet, will be invaluable to our plans.”
Brehme added: “I am delighted and excited to be joining one of Britain’s best-loved tea brands. Typhoo has been making tea since 1903, it is a national treasure and an integral part of what makes Great Britain a nation of tea lovers.
“As a nation we are now drinking a much wider range of teas and infusions. The expertise and passion within Typhoo Tea for its brands like Typhoo and Heath & Heather infusions will soon be transforming the market and adding an OO’ to every brew, whatever your taste.”
Back in January, the company launched its first brand campaign for Typhoo in almost five years.
