Coca-Cola has opened its first European retail store in London’s Covent Garden, offering a range of brand clothing, gift items, and unique drinks creations.
The store on Long Acre follows the launch of similar retail stores in the US. It will remain open until September selling Coca-Cola collection items such as sportswear, phone cases, bags, and drink glasses. It also features a ‘Beverage Bar’ and a customisation machine for visitors to personalise cans of Coke.
The launch has been supported by a targeted media campaign, including proximity OOH, geo-targeted social, and a takeover of Covent Garden Tube Station exits.
Michelle Moorehead, VP of Licensing and Retail for the Coca-Cola Company, said: “We have opened the doors in London to our first new concept store in Europe. This store is a chance for us to provide Coca-Cola fans with a premium array of fashion and collectibles, and fresh ways to experience our drinks.
“Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste.”
