Food industry influencers and analysts are expecting manufacturers to have to work harder in 2020 to prove their integrity to increasingly astute consumers.
GlobalData predicts that existing product trends around plant-based products, health and wellness and sustainability are likely to remain in the spotlight, with claims behind those products set to be examined more closely.
Andy Coyne, Food Correspondent at GlobalData, commented: “Key opinion leaders (KOLs) questioned by GlobalData suggest that mega-trends such as reducing meat consumption and avoiding unhealthy ingredients will remain prominent in 2019.
“However, consumers – especially those from younger generations – will increasingly question claims made by manufacturers. Does adding protein to a chocolate bar make it a better-for-you product? And does being plant-based mean a product is inherently healthy?
“Transparency and authenticity will become more of an issue for food product manufacturers next year.”
