Corona is launching a new, sustainable form of packaging for six-packs of beer that uses surplus barley straw.
Corona is the first brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). The technology reimagines how to use barley, giving the essential beer ingredient new life as a sustainable packaging solution.
Barley seed will continue to be used to make the beer but straw, a leftover from farmers’ harvests, will now be used through a unique pulping process. Combined with recycled wood fibres, the process creates a paper board to produce new packaging that is said to be as strong and durable as a regular six-pack, but better for the planet.
Turning barley straw into paper fibre also uses 90% less water in its production than the traditional virgin wood process, along with less energy and fewer harsh chemicals.
Upon completion of a pilot, AB InBev, Corona’s parent company, will review rolling out the technology to other brands thereby increasing the potential positive environmental impact.
Felipe Ambra, Global Vice President of Marketing, Corona, said: “Corona is a brand born at the beach. We’re deeply connected with nature and appreciate all that it has to offer, so we want to continue to do our part to protect it. Our deep reverence for nature is what inspires our vision to become a sustainability leader in the CPG industry, because we want everyone to be able to keep enjoying paradise.
“Starting with our own packaging, we assessed where we could make changes within our production and supply chains to make a real difference. We are proud to announce this first step in reinventing the future of packaging for our industry.”
Keenan Thompson, Director of Packaging Innovation at AB InBev, added: “We’re excited to finally launch this new packaging innovation we’ve been developing over the past three years. At AB InBev we are continually pushing boundaries by developing scalable solutions. Today is a proud moment for us, not only are we providing an opportunity for farmers but we’re also delivering a more mindful solution to the consumer.”
The new packaging will launch today with an initial 10,000 six-packs rolling out as a pilot in Colombia in March, followed by Argentina later in 2021 as Corona looks to scale the new solution globally.
