Beauty firm Coty has announced the appointment of Constantin Sklavenitis to the role of Chief Prestige Brands Officer.
Sklavenitis will join Coty on 6 September from M·A·C Cosmetics where he was Senior Vice President/General Manager of North America. Before, he spent more than two decades at L’Oréal, leading the business development of brands such as Urban Decay, IT Cosmetics, and Kiehl’s.
Reporting to the CEO, Sue Y. Nabi, Sklavenitis will oversee all the company’s prestige brands. Coty stated that he will be responsible for one of its strategic growth pillars, namely to become a key player in Prestige make-up and expand on skincare.
Nabi commented: “He is a proven and trusted leader in beauty, luxury and retail with more than 24 years of global general management and marketing experience.
“In his role, Constantin will continue to strengthen Coty’s position as a worldwide leader in Prestige fragrances and accelerate the recent milestones of our Luxury make-up innovations, as well as build a skincare portfolio of complementary brands and the required global capabilities. Constantin’s strategic approach to increasing consumer engagement and growing brand market share will be invaluable as we continue to make good progress against our key growth pillars.”
NAM Implications:
- Given his experience, company expectations of the new arrival are obvious…
- …time for rivals to factor some of this into their brand strategies?
