Crisp, a leading collaborative commerce platform for retail data, has announced the acquisition of two separate entities: Atheon Analytics (SKUtrak) and ClearBox Analytics (ClearView). Both companies are based in the UK and connect supply chain data across major retail chains and their consumer packaged goods (CPG) suppliers.
Similar to Crisp, SKUtrak helps CPGs and other retailer vendors improve their business with demand intelligence. Meanwhile, ClearBox enhances visibility into grocery retail, foodservice and supply chain performance for some of the largest CPG brands in the world.
Atheon Analytics’ ‘SKUtrak’ platform provides SKU-level data to CPG brands selling through Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, and other major UK retail chains. With the acquisition of Atheon, Crisp will bolster its capabilities to cover UK-based retail channels and increase global visibility for multinational manufacturers.
ClearBox Analytics has expertise in combining ERP data, trade spend data and retailer data, driving visibility to C-suite, finance, supply chain and sales functions. The acquisition of ClearBox extends Crisp’s capabilities into the commercial foodservice sector, and gives its customers expanded dashboard reporting capabilities designed for broader supply chain and C-suite reporting. ClearBox customers include brand giants such as Kraft Heinz and Nestlé.
“Acquiring Atheon and ClearBox advances Crisp’s goal of providing CPG brands with all the data and actionable insights they need to grow sales and build relationships with their retail partners,” said Are Traasdahl, founder and CEO of Crisp.
“These mission-driven companies both share our commitment to reducing food waste and optimising supply chains through better collaboration. When brands and retailers share the same clean, real-time data, it empowers them to identify out of stocks and overstocks and direct products to where they are needed to immediately reduce waste and create a positive double bottom line – good for the business and the environment.”
The acquisitions bring over 120 UK and multinational customers onto the Crisp platform.
“This deal and Crisp’s expansive access to point-of-sale data will allow our customers to bring together their own first-party data along with third-party and store-level insights to gain a holistic view of their business performance in the UK and in the US,” said ClearBox Analytics CEO Mark Smith.
“Our grocery retail and food service customers will benefit from unprecedented access to real-time data to efficiently manage their supply chains, improve business outcomes and reduce waste.”
Atheon CEO Guy Cuthbert added: “Crisp shares our passion for optimising grocery supply chains and given the strong strategic alignment in our business models, this deal creates new opportunities to apply our technology and enhance the offering to our customers in the UK and beyond.
“Our SKUtrak technology, truDemand engine and access to data from leading UK retailers will enhance the retail analytics capabilities for Crisp customers globally. We are excited to bring our team over to work with Crisp to further build out its comprehensive data platform.”
The terms of the deals were not disclosed.
NAM Implications:
- This new combination of three well-established companies…
- …with great track records…
- …has the capability of bringing a little more certainty to new norm uncertainties.
- Watch this space…
