Following its acquisition by Canada’s Saputo Inc. earlier this year, Dairy Crest has confirmed that it is changing its name to Saputo Dairy UK.
The group stated that the change of name reflects that Dairy Crest is now part of the Saputo group, one of the top ten dairy processors in the world. With the expansion of both its Davidstow Creamery in Cornwall and its functional ingredients business, international markets are set to be increasingly important to the company’s future growth. It said the strength of the Saputo name, and its reach and reputation in key overseas markets, will support this expansion.
The change to the corporate brand will have no impact on Dairy Crest’s consumer-facing brands, including Cathedral City cheddar, Clover dairy spread, Country Life butter and Frylight cooking spray.
Tom Atherton, President and Chief Operating Officer of Saputo Dairy UK said: “Since the acquisition completed in April, we have received resounding feedback from our employees that now is the time to rebrand the company, marking a new phase in our development as we integrate ourselves into the Saputo family.
“Cathedral City and our other market-leading brands have always been our prime focus, and that will remain the case. Our consumers will see no change to our much-loved products.”
