Amid growing demand for no- and low-alcohol beer, Diageo has announced a €25m investment in a new facility at its St. James’s Gate site in Dublin, Ireland, for its non-alcoholic Guinness range.
The facility will enable the company to boost production of Guinness 0.0 by around 300%, helping to meet “growing domestic and global demand” for the alcohol-free stout launched two years ago.
All global production of Guinness 0.0 takes place at St. James’s Gate, with the main export markets including the UK, Europe, US, Canada, the Middle East and South Korea.
The investment comes amid forecasts that the non-alcoholic alternative will account for 10% of all Guinness trademark sales in Ireland in the coming years.
Managing director of Diageo Ireland, Barry O’Sullivan, said: “Guinness 0.0 is now the number one selling non-alcoholic beer in a four-pack format in both Ireland and Great Britain. This expansion in production capacity at St James’s Gate is a testament to the quality of Guinness 0.0 and the growth of the non-alcoholic category, as consumers look for more choices on different occasions. We expect the growth of Guinness 0.0 to be another export success story for Ireland.”
