Disaronno International UK, the recently-formed subsidiary behind the Disaronno and Tia Maria liqueur brands, has announced the addition of two new directors to lead its sales division with the appointments of Lucy MacDonald and Marc Richardson.
MacDonald has been appointed as On Trade Sales Director UK and Richardson as Off Trade Sales Director UK. Together the duo will be responsible for “strengthening and building on Disaronno International UK’s existing network of partners”.
The additional hires come after the announcement earlier this year from parent company Illva Saronno to launch the UK subsidiary and follow on from the recent appointment of Miranda Osborne as Category and Marketing Director UK.
MacDonald joined Disaronno International UK from Remedy Kombucha, where she was Out Of Home Lead. She previously held a number of commercial roles at Lucozade Ribena Suntory.
MacDonald said: “After an incredibly tough period for the hospitality industry, I’m looking forward to strengthening our relationship with bar and restaurants across the UK, working together as we adapt to the new normal and navigate these uncertain times. Our aim going into 2021 will be to develop new lasting relationships with key trade partners giving consumers more access to our versatile products.”
Richardson has over 20 years of experience in the drinks and FMCG industry. He was responsible for off-trade sales of premium and luxury spirits brands owned by Rémy Cointreau as its Off-Trade Sales Director for over four years. More recently he was Area Manager for the group, overseeing total channel activity in key European markets.
Richardson commented: “I’m thrilled to be part of the journey in making Disaronno International UK a success. There’s a huge opportunity out there to develop our brands in the retail space. With a surge of consumers creating quality cocktails at home, our existing brands and our exciting innovation pipeline provide a broad range of products to allow consumers to really get creative.”
“My aim is to strengthen our relationships with our off-trade partners in order to give consumers access to our great brands for at-home enjoyment.”
