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European Parliament Rejects Dairy Ban In ‘Landmark Sustainability Battle’

The European Parliament, European Council, and The European Commission have rejected Amendment 171, aka the dairy ban.

EU law already prohibits the use of terms including ‘almond milk’ or ‘vegan cheese’. However, Amendment 171 sought to further tighten the rules. If passed, descriptors such as ‘yogurt-style- and ‘cheese-alternative’ could have been banned.

Read the full article on the Plant Based News website

NAM Implications:
  • Key that plant-based has a reference in terms of product substitution.
  • So banning product-linked descriptors was potentially a negative step.
  • A pointer for original products to add plant-based alternatives ASAP.
  • Watch this space…