Danone’s evian water brand has unveiled a new bottle that features an innovative engraved logo, rather than a traditional plastic label.
The bottle, created from 100% recycled plastic, has taken almost two years to develop and is part of the brand’s drive to reduce its use of virgin plastic. The company has pledged to make all of its bottles from recycled plastic by 2025.
The new design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap; both firsts within the range. It will be distributed across select hotels, restaurants and hospitality in France from early July, and in additional countries from September.
Shweta Harit, evian global brand VP, said: “Today’s announcement positions evian as a pioneer in sustainable design solutions, with the bottle made from 100% recycled materials and label-free, acting as tangible proof of our commitment to becoming a fully circular brand by 2025. It’s now more important than ever for us to bring consumers our natural mineral water in the more sustainable way as we owe everything to nature.
“Breaking through the white noise with action is at the core of all that we do at evian, which is why today’s launch is a key advance in innovation for us. The bottle’s premium design speaks to history’s most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it.”
Emmanuelle Giraudon, Engineer in Research and Innovation at Danone, added: “Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity. We wanted to keep the ‘evian touch’ when designing the bottle, and we created a new pink cap especially for this bottle. Our revolution makes old plastic the ultimate new innovation.”
