Fast-growing fragrance-led homecare brand Fabulosa has appointed Sara Hassan as Head of Brand.
The company noted that with over 15 years of experience in marketing and communications, she brings a deep understanding of retail and consumer marketing, and a proven ability to build strong brands. Hassan has led strategic marketing campaigns for several major names, including, most recently, Arighi Bianchi, an independent home furnishings retailer, where she held the role of Head of Marketing.
At Fabulosa, she will be tasked with shaping and driving the company’s overall brand marketing strategy and direction.
Adam Burnett, Global Brand Director, commented: “Since our formation six years ago, Fabulosa has achieved significant growth, driven by innovation and strategic expansion into both established and emerging markets.
“As we look to build on this momentum, continued investment in our brand is essential. With that in mind, we are delighted to welcome Sara to the Fabulosa team as our new Head of Brand. Her expertise and leadership will play a pivotal role in shaping our brand strategy and amplifying our market presence.”
Hassan added: “I’m thrilled to be joining Fabulosa at such an exciting time of growth for the business. The brand has experienced a remarkable evolution in recent years, establishing a strong presence not only in the UK but in overseas markets too, and I look forward to working with the team and continuing to build on this success, delighting our UK and international consumers with even more newness and innovation.”
