Fast-growing fragrance-led household cleaning brand Fabulosa has entered into the convenience channel via a deal with SPAR wholesaler James Hall & Co.
The agreement means Fabulosa’s range of products will be available to 600 SPAR convenience stores throughout the UK. The wholesaler is stocking Fabulosa’s multipurpose trigger sprays, concentrated disinfectants, and Spray & Wear line.
Adam Burnett, Marketing Director of Fabulosa, commented: “We love the different challenges and dynamics that each retail channel presents, and we are delighted to be introducing our extensive and innovative fragrance-led product portfolio to this sector. After continually exceeding targets to dominate and disrupt the cleaning market, we have hugely-ambitious expansion plans in place.
“We play an integral role in the retailer’s strategic growth within the categories we operate and are very much looking forward to getting stuck into the convenience sector with SPAR UK and James Hall & Co., and building further relationships in this channel.”
The move into convenience follows the brand growing sales by 100% to £39m in its last financial year to 31 August 2021. Fabulosa’s products are already listed in retailers such as B&M, Poundland, Home Bargains, Asda, and Aldi.
The company recently unveiled its new HQ, production facility and warehouse in Nantwich, Cheshire, that will support its expansion plans.
