Fast-growing household cleaning brand Fabulosa has committed not to impose any cost price increases on products manufactured by themselves to support consumers during the cost-of-living crisis and enable its retail and wholesale customers to “maintain an attractive commercial proposition”.
With retailers across most market sectors forced to hike prices to protect profit margins due to rising manufacturing costs, Fabulosa stated that its pledge mitigates the burden on retailers to pass increases to customers.
The move is being supported by the company strengthening its commitment to control costs via streamlining its processes and increasing volume production output. Fabulosa noted that it has invested heavily in its manufacturing capabilities, enabling the brand to bolster production with fully automated filling and packaging lines, with operational speeds of 120 bottles per minute and the ability to manufacture 180,000 bottles per shift. Automated product mixing systems are said to allow for highly accurate blends, and a bespoke system enables mixed pack creation, contributing to a “cost-effective solution” for both retailers and customers.
Adam Burnett, Group Marketing Director at Fabulosa, commented: “With consumer-centricity at the forefront of the Fabulosa brand, we are striving to ensure that households across the UK are able to get more from their disposable income, whilst still having access to essential and highly-effective household products at competitive price points.”
James Sharpe, Co-Founder and Managing Director, added: “This commitment firmly consolidates our position as market leaders, as we strive to also alleviate the pressure that retailers experience to pass on the rising cost prices to their customers. Fabulosa prides itself on strong distributor relationships and its ability to maintain a compelling commercial case for category managers.”
