Fast-growing fragrance-led homecare brand Fabulosa has secured the lease of a newly built 25,000 sq. ft. warehouse that will support its expansion plans.
The new site is adjacent to its existing premises in Cheshire and will allow for increased stockholding as the company looks to grow its global sales. Fabulosa revealed that it is also exploring production facilities overseas as part of its medium to long-term expansion strategy.
The development follows another international milestone for the brand – securing a listing for its core range in Coles, the biggest retailer in Australia.
Adam Burnett, Global Brand Director at Fabulosa, commented: “Demand for our brand continues to surge, and based on the success we have achieved to date through export, there is great potential to develop this channel even further. It’s hugely exciting to witness the growing appetite for our products on a global scale.”
He added: “Having the right infrastructure in place is crucial to meeting our overseas objectives, and substantially increasing our warehousing capacity is the first step in our next phase of growth. This investment places us in a strong position to increase our trade partner network and penetrate new markets.”
Following its entry into the UK FMCG market in 2019, Fabulosa has taken value and volume share from well-established household cleaning brands. It has also widened its reach into other categories, including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst continuing to grow its Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.
