Fast-growing household cleaning brand Fabulosa has unveiled its new HQ, production facility and warehouse in Nantwich, Cheshire.
After closing its last financial year (ending 31 August 2021) with sales of £39m – a 100% year-on-year sales uplift – Fabulosa stated that it was preparing for further growth by centralising and upscaling its operations.
The purpose-built 59,000 sq. ft facility includes a 53,000 sq. ft factory with an additional 30,000 sq. ft of mezzanine levels across the site.
The move will see Fabulosa up its production capabilities with fully automated filling and packaging production lines, with operational speeds of 120 bottles per minute and the ability to manufacture approximately 180,000 bottles per shift. The group stated that automated product mixing systems allow for highly accurate blends, and a bespoke system to enable mixed pack creation as part of a streamlined process provides cost-effective solutions for retailers and customers.
A new automated pallet wrapper has also been installed, with storage for up to 1,000 finished product pallets on site. The facility’s distribution bays can handle up to fifteen trucks.
James Sharpe, Co-founder and Managing Director of Fabulosa, commented: “After disrupting the cleaning market and continually exceeding targets to dominate the category, we have highly-ambitious expansion plans in place.
“Within the cleaning sector consumers have previously been told what they like, what they want and the offering never changed. Fabulosa broke the mould, we viewed cleaning as if it was a perfume, and focused on fragrance – what do people really like, what do they wear, and this became the founding USP of the brand.
“The new Fabulosa factory and HQ has allowed us to incorporate additional space to enhance this all-important consumer-centric focus, with facilities including a new formulation and testing laboratory with a highly qualified pharmacist, and media content studio. The move firmly consolidates our position as market leaders and comes at a pivotal point in our growth period as we strive to extend our market share further, while revitalising many other FMCG sectors.”
