Ferrero UK has relaunched its convenience retailing facing website – Your Perfect Store. The confectionery firm said the improved hub is more accessible than before, with easier navigation and information to digest.
The move aims to support retailers that have become increasingly time-poor and are reverting towards digital channels to help run their stores.
Levi Boorer, Customer Development Director at Ferrero UK & Ireland, commented: “We know that Your Perfect Store is already a well-known and established platform amongst retailers, but we want to improve it further by placing a greater focus on up-to-date information, must-stock products, planograms and regular exclusive offers and direct communication.
“We appreciate that hard-working retailers are becoming increasingly busy, particularly since the surge in shoppers visiting convenience stores following the pandemic and we want them to feel reassured by the round the clock support provided on our website.”
NAM Implication:
- A must-have tool for retailers wishing to optimise the confectionery category?
