The focus on marketing effectiveness across the wider industry appears to be in decline, according to findings from Marketing Week’s exclusive 2024 Language of Effectiveness study, supported by Kantar.
Only just over half (53.4%) of the more than 1,200 marketers surveyed believe attention on effectiveness has ramped up over the past three years.
Read the full article on the Marketing Week website
NAM Implications:
- Hopefully the advent of retail media will make this compulsory…
