The latest ‘State of Industry’ report by the Food and Drink Federation (FDF) shows that manufacturers are cautiously optimistic about the future after a turbulent few years which has brought significant disruption to the sector. However, the study highlights that this optimism is fragile, with concerns that the challenging business environment and upcoming burdensome regulation could kill off the green shoots.
Download the full FDF report here (PDF)
NAM Implications:
- Dig a little deeper to find that the successful companies are realistically optimistic.
- Know that growth in a flat demand market…
- …has to come at the expense of the competition.
