Britvic has hired Munnawar Chishty as its new Marketing Director in Britain. The appointment follows Bruce Dallas moving to a new role as Commercial Growth Director.
Chishty will join Britvic later this year from Walgreen Boots Alliance, where she is Vice President & Global Category Director, Beauty and leads their global portfolio of beauty brands No7, Soap & Glory and Liz Earle. She also leads an incubator team responsible for digital consumer experience transformation, the multi-million-dollar revenue gifting team and local marketing teams across the globe.
In her career, Chishty has also worked for Gillette, Scottish & Newcastle, J&J, and GSK in senior leadership roles.
Commenting on her new job, Chishty said: “I feel privileged to be leading the talented teams in Britvic Marketing. I’m looking forward to further the company’s mission and building on the incredible marketing plans across the iconic portfolio of brands.”
Matt Barwell, Britvic’s Chief Marketing Officer, added: “Bringing Munnawar on to the team reflects our commitment to consumer experience, innovation and world-class marketing for our brands. The transformation we are driving, particularly in the digital marketing space, will benefit hugely from a hire of Munnawar’s calibre. Without doubt, she will create a culture in which our marketers, agency partners and of course our incredible brands, will thrive”.
NAM Implications:
- Britvic are patently aiming to drive significant change in their digital marketing space.
- Rivals please note…
