Former Bridgethorne leads Amit Malhan and Patrick Finlay have launched The Category Management Company, a new specialist FMCG and retail consultancy that aims to deliver strategic and operational category management solutions.
Malhan, who was Head of Category at Bridgethorne, and Finlay, who was Marketing and Strategy Director, are combining their 55 years of commercial experience working for FMCG retailers and suppliers to deliver guidance and action on a broad range of category projects from full category visions to specific NPD sell-ins.
“We believe our experience gives us a unique perspective and ability to deliver meaningful outcomes for all stakeholders through best practice and insight-led solutions that give direction and help a business grow,” said Finlay.
“Our commitment is to provide solutions based on the ambitions of the client whilst staying true to core client service principles quality of output, pace in delivery and value for money,” added Malhan.
