Good value is always a key priority for consumers. As we begin to recover from the pandemic, we will likely enter a period of tough economic struggle. Back in 2008-09, the combination of tighter consumer budgets, higher food inflation and general uncertainty saw consumers rethink many of their food shopping habits.
In the UK, over half of buyers of branded and private label products say buying own-label makes them feel like a savvy shopper, rising amongst the highest earners and those describing their financial situation as healthy. This demonstrates the opportunity for retailers to appeal not just to those consumers looking for a bargain out of necessity, but the much larger group seeking this out of choice as well.
Read the full article on the Mintel website
