In the FMCG industry, it’s common practice to build next year’s plan upon the foundation of the current year’s, typically with minor adjustments. This approach often leads to declining promotion effectiveness, diluted profits, and gradual erosion of brand equity. It is time to break free from this traditional method with Zero-Based Promotion Planning (ZBP).
Join this 45-min Accuris webinar for consumer goods suppliers on the benefits of applying zero-based budgeting to promotion planning, step-by-step implementation, best practices and collaborating with retailers.
What you will learn:
- Foundational concepts of Zero-Based Promotion Planning
- Step-by-step implementation on integrating zero-based planning into your organisational processes.
- Examples from the non-alcoholic beverage and food categories
- Strategies for convincing trade partners about the benefits of this approach.
Practical details:
- When: Tuesday 14th May at 3pm (UK time)
- Where: Online. Register for free and receive a link to access the webinar.
This is a free Microsoft Teams webinar for consumer goods manufacturers and retailers, hosted by Accuris.
