Fast-growing protein bar brand Fulfil has announced the appointment of industry veteran Dave Pogson as its Managing Director for Great Britain.
Fulfil has already had considerable success in its home market of Ireland where it has a 74% share of the Protein bar category and a 56% share of the Healthy Bar category. Pogson will be tasked with further accelerating Fulfil’s growth in the UK.
He has more than 35 years experience in the food and drink industry having worked for the likes of Cadbury, Coca-Cola, Mondelēz and Carlsberg..
Brian O’Sullivan, CEO of Fulfil Nutrition, said: “Year-on-year, Fulfil has grown by 75% in the UK, so it is fantastic to be working with somebody of Dave’s calibre to now lead our ambitious UK growth plans in tandem with our distribution partner, Red Star Brands.”
Pogson added: “The UK offers an exciting opportunity and I am looking forward to working alongside Red Star to accelerate brand and category growth and support our ambition to bring real innovation to UK consumers.”
Fulfil’s bars are currently listed by the likes of Tesco, Sainsbury’s, Asda, Morrisons, WHSmith Travel, Boots, Amazon, Spar and BP.
