The premium paid by shoppers for gluten-free versions of staple foods could increase in the coming months as the soaring cost of ingredients such as rice flour casts a shadow over the ‘free from’ aisle in supermarkets.
Read the full article on The Guardian website
NAM Implications:
- ‘Wholesale price of rice flour soars by 26%…’
- Still ok with Government forecasts of 4% inflation?
- ‘Another factor was a 10% increase in freight costs…’
- Well?
- i.e. don’t be surprised at 5-10% price rises in ‘free from’…
- …which obviously changes relative competitive appeal re rival categories…
