Shoreditch-based CBD drinks brand Goodrays has expanded its senior leadership team, appointing former Monster Energy Marketing Director Richard Pilbeam as its new Head of Marketing.
Pilbeam has joined the Goodrays after a five-year tenure at the energy drinks giant, where he worked on multiple new product launches. The company noted the appointment was the start of a period of major investment in its team, with it looking to recruit an OOH Channel Lead, OOH NAM, Operations Manager and Brand Manager.
Goodrays CEO and Founder Eoin Keenan said: “While Richard was at Monster Energy, he led rapid brand growth and accelerated sales exponentially. He brings both strategic and tactical knowledge from leading a heavyweight brand as well as the hustle mentality and guerilla marketing experience after cutting his teeth at a variety of challenger brands and working agency side with major FMCG brands.
“We’ve been growing 100% year-on-year for the past four years, introducing millions of people to CBD. We know that consumers love our product with our retention rate becoming best-in-class. The next step to supercharge growth is investing behind the brand, building awareness and driving trial. Rich is perfectly positioned to lead that part of our business.
“Over the last 12 months Goodrays has become the fastest growing CBD drink in the UK and has launched into four of the top four grocers in France in a matter of months. The scale of growth and the pipeline of opportunities ahead has meant that it’s the perfect time for us to build out the team and switch things up a gear!”
Pilbeam added: “I am thrilled to join Goodrays, a dynamic company with immense potential to dominate the CBD drinks market. I’ve loved my journey at Monster Energy, marked by significant growth and working with some awesome people. Now, I’m stoked to bring my experience to Goodrays, helping to elevate their brand and expand their reach across further markets.”
Launched in 2019, Goodrays makes a range of CBD-infused carbonated drinks as well as gummies and oils. The brand is now listed with retailers such as Sainsbury’s, Ocado, Tesco and Waitrose.
