“Green” claims made in advertising for household basics, such as washing-up liquid, are to be scrutinised to see if they are misleading.
The Competition and Markets Authority (CMA) says it is concerned consumers are “paying a premium for products that aren’t what they seem”.
It will examine the accuracy of environmental claims on goods such as cleaning products and toiletries.
CMA boss Sarah Cardell says she is concerned companies are “greenwashing”.
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