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Greenyard Frozen Strikes Expanded Deal With Tesco

Greenyard Frozen UK has agreed a deal to supply Tesco with its full range of frozen fruits, vegetables and herbs.

Greenyard has supplied frozen produce to Tesco for over 35 years, but it said that it was “very excited” to have been awarded a supply agreement for the full assortment of products

The deal is expected to result in a material increase of volume which will contribute to the revenue of all parties.

“This partnership agreement will allow Tesco to offer its shoppers the widest frozen fruit portfolio with around 25 premium quality frozen fruit stock keeping units,” the groups stated.

“Greenyard Frozen UK will assist Tesco in terms of quality, technical management, account management and logistics thanks to the collaboration of the different departments and a dedicated team.”

It was noted that the deal would help Tesco respond to the needs of modern consumers who want healthier food, with a minimum of waste and preparation time.