Atheon Analytics has overhauled SKUtrak, its grocery Flow-of-Goods analytics platform which is used by over 1,500 suppliers.
The latest release introduces a new task-driven user interface together with predictive analytical tools using machine learning that is designed to help companies become more data-driven in their decision making.
The content is developed and organised using “state-of-the-art data visualisation techniques” to meet the specific needs of various departments such as sales, supply chain, revenue assurance, finance, IT and data science. It is claimed that this allows SKUtrak users to save time and concentrate on making complex decisions with confidence rather than building endless spreadsheet reports.
Atheon Analytics highlighted that the evolution of the platform provides a highly intuitive user interface and navigation enabling users to get to the right content, fast. This is said to help users to explore their data faster, understand supply issues and opportunities, and ensure the right products are in the right stores at the right time.
Ed Crawford, SKUtrak Product Manager commented: “We are committed to making SKUtrak an even more valuable tool that powers ‘business as usual’ activities for our customers because we believe in making data actionable and relevant. I am excited to launch our new and enhanced service that will help grocery suppliers to identify issues, understand opportunities and take appropriate action”.
Jimmy Coulson, Senior Operations Manager Western Europe at Benecol that uses SKUtrak, added: “The insights we provide allow retailers to make changes really quickly – which benefits both sides. As a result, we are working more collaboratively with our retailers and have seen an increase in orders, and on one particular product a treble digit increase in distribution.”
