Guinness has been named Brand of the Year at the Marketing Week Awards 2023, seeing off fierce competition from Boots, Cadbury Dairy Milk, Sage and Yorkshire Tea to take home the top prize.
The brand triumphed following a public vote where Marketing Week readers were asked to choose their winner from the five shortlisted brands and the scores from a jury of brand and marketing experts, who were asked to rank the shortlist for brand management excellence.
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