Haleon, the owner of brands such as Panadol, Voltaren, Sensodyne, and Centrum, has announced that it plans to use Salesforce products to “drive more effective engagement” with pharmacies and healthcare professionals.
The consumer healthcare giant has chosen Salesforce Life Sciences Cloud for Customer Engagement, Data Cloud, and Agentforce to support its 4,500-strong sales force globally. It is claimed that the AI-powered solution will enable the company to have more productive customer interactions and deepen its relationships with the sector.
With Salesforce in place, Haleon’s sales representatives will spend less time on administrative tasks and have access to data-driven insights on consumer demographics, shopping trends, and point-of-sale marketing. This is expected to enable the company’s sales representatives to focus their efforts on value-added activities such as bespoke activation plans for their customers.
In addition, Haleon will serve as a design partner for Salesforce Life Sciences Cloud for Customer Engagement. In this role, the company will influence the development of Salesforce’s life sciences solutions to further address the specific needs of the consumer health industry, including supporting product availability, shelf-life management, promotions, and inventory management across global retail and online channels.
“We are excited to partner with Salesforce to bring more effective, data-driven insights to our customers. This selection of Life Sciences Cloud and Agentforce will enable pharmacists and healthcare professionals to more efficiently deliver better everyday health to millions of people all around the world,” said Claire Dickson, Chief Digital and Technology Officer at Haleon.
“We are also delighted to advise Salesforce on the development of the consumer health capabilities of the platform. We are committed to shaping the future of our industry and look forward to impacting the development of tools that will help support the growth of all our categories.”
Frank Defesche, General Manager of Life Sciences at Salesforce, added: “Haleon’s adoption of our next-generation Life Sciences Cloud for Customer Engagement and Agentforce will reimagine how the consumer health industry engages with pharmacies and HCPs through real-time insights and trusted AI.
“Their insights ensure we’re meeting the complex, specific needs of the consumer healthcare industry without having to customise solutions – all while promoting greater productivity, innovation, and wellness.”
