Heineken has announced that Glenn Caton will succeed Soren Hagh as President of its Europe division from 1 January 2024.
Caton joins the brewer after 10 years at snack giant Mondelēz International, where he is currently senior VP of Global Commerce, having previously been President for South-East Asia and President of Northern Europe. He started his career at P&G and has also worked at Hiscox Insurance and in the wine sector as a senior marketing director at E&J Gallo.
Caton will join the Heineken executive team, reporting to Chairman and Chief Executive Dolf van den Brink.
“Glenn brings great experience of operating across different sectors, regions and cultures,” said van den Brink.
“He has driven growth and innovation and delivered consistently strong results leading businesses in FMCG, financial services, direct-to-consumer and retail. He is an entrepreneurial, highly commercial, and creative leader who has demonstrated a clear ability to build highly motivated teams that drive for results and deliver change. He will be a great addition to Heineken and our executive team, and I very much look forward to working with him.”
Hagh will leave Heineken on 31 December to take up a new role as CEO of whisky maker William Grant & Sons. “I would like to express my gratitude to Soren for his significant contributions to Heineken over the last ten years,” commented van den Brink.
“Soren has driven our EverGreen transformation in Europe investing in our premium portfolio and driving innovation at scale, whilst also building a future-fit organisation by leveraging our supply chain network and digitally transforming our route-to-consumer. He has been a valuable member of the Executive Team and I wish him every success in his future ventures.”
