Heineken UK has appointed Will Rice as its new On-Trade Sales Director following the departure of Stephen Watt.
Rice has been with the brewer since 2013 in a number of commercial roles in the on-trade, off-trade and Star Pubs & Bars. For the last five months, he has been acting as interim On-Trade Sales Director.
Boudewijn Haarsma, Managing Director of Heineken UK, said: “I’m pleased to welcome Will officially to the management team. His long tenure with Heineken across many aspects of our business brings a huge breadth of knowledge and leadership experience, which together with his energy and passion for the industry, means he is best placed to lead the on-trade team.
Rice added: “It’s a privilege to lead our on-trade business. Growing in partnership with our customers’ businesses and ensuring our customer experience continues to excel are key. Additionally, I’m really excited about helping to build my exceptional team’s skills and capabilities and continuing to drive their growth.”
