Recipe box firm HelloFresh has opened its latest flagship automated production facility in Derby.
Named ‘The Windmill’, the new site has created around 300 jobs, with more expected in the coming months as it ramps up production. HelloFresh noted that the automated production lines will allow it to offer customers more choice and the ability to personalise their meals.
The Windmill is also claimed to be one of the most sustainable production facilities in the country.
HelloFresh stated that the extra production capability provided by the site supports its ambitions for long-term growth and will act as a launch pad for innovation of its brands in the UK.
HelloFresh UK CEO, Adam Park, said: “We are delighted to open our largest and most advanced European distribution centre – The Windmill – here in Derby.
“We have invested for over two years to build our latest automated production technology in Derby, particularly due to its incredibly diverse and skilled talent pool. This site and its cutting-edge technology will allow handling of great complexity in our production to give customers even more choice, while creating hundreds of jobs and opportunities for talented people in the local area to build skills and careers in a growing space.
“Derby’s great connectivity also means we can provide an even better delivery experience for our UK customers with eighty per cent of customers now being within a four-hour drive of where the product is made.
“All-in-all, we are delighted to be in Derby and look forward to contributing to this great community as we partner on an exciting journey of growth and innovation we have planned for HelloFresh and Green Chef in the UK.”
NAM Implications:
- Patently opportunities for suppliers of HelloFresh recipe boxes.
- i.e. this is a promising growth situation.
- Over to you?
