We’ve seen consumers face something of a dilemma during the pandemic in terms of hygiene versus the environment. Many people have shifted their habits towards safety first and foremost, such as the usage of harsher cleaning products or using disposable kitchen rolls for cleaning around the home instead of reusable cleaning tools.
However, post-pandemic – we expect the environment to come back into consumer thinking at an even greater level than before and that will encourage even more growth for specialist green brands. What can cleaning brands do to prepare for this, and how can they motivate consumers to get involved with green cleaning?
Read the full article on the Mintel website
