Out-of-home (OOH) presents marketers with an opportunity to create eye-catching creative that delivers brand uplift in the short and long term – provided it has a strong concept and execution.
According to Kantar’s latest edition of ‘The Works’, which measures the effectiveness of advertising formats, two brands achieved strong results for their OOH creative in October this year: Arla and Guinness.
Read the full article on the Marketing Week website
