During a period when there’s been more cause to moan than celebrate, it’s no shock to learn that sparkling wine, the drink of fun times, has suffered in 2020. But, in a development that may be surprising, the sales drop for fizz in the Covid-19 era has been far from dramatic, and certainly a lot less than feared. Not only that, but it’s believed that sparkling wine will be the fastest sector to recover, as the world’s collective mood improves.
Read the full article on the Drinks Business website
NAM Implications:
- Those in these categories will benefit from detailed analysis of the report…
- …but even to ‘outsiders’, these trends are encouraging.
- Sparkling wine sales total estimate for 2020 according to IWSR: 240 million cases (-8% on 2019)
- Champagne shipments 2020: 245m bottles (-18% on 2019)
- Prosecco DOC shipments 2020: est. 452m bottles (-7% on 2019)
- Cava DO shipments 2020: 215.6m bottles (-14% on 2019)
- Definitely worth a look..
