For years, your department – the marketing department – was the subject of light-hearted office banter, but now the evidence has turned laughter into respect. Once seen as a cost centre, the marketing team is now recognised for its significant impact on your business’s financial success.
How did you achieve this? The answer rests in pricing. You decided to make it a top focus and then oriented your team toward this mission by giving them five evidence-based provocations to live by.
Read the full article on the Kantar website
