IGD, the research and training organisation for the food and consumer goods industry, has unveiled new branding and set out its vision for the future.
Featuring a new logo and colours, the revamped visual identity is said to reflect the dynamism of the industry that IGD sits at the heart of and underpins the organisation’s commitment to be “a force for good”.
With more than 100 years’ experience supporting the industry, IGD highlighted that it has a unique role to play today. Through its thought leadership and partnership approach, the organisation stated that it “connects, collaborates, and inspires industry, through an extensive and highly influential network that can both provoke and lead constructive debate.”
The new brand has been used to strengthen the identity and understanding of the organisation’s two halves. Its Trading Company has been rebranded to Commercial Insight, while the Charity will now be known for its Social Impact.
Susan Barratt, CEO of IGD, commented: “We’re delighted to reveal a new brand identity for IGD. Our new purpose and organisational narratives set out our clear vision for the future, allowing us to communicate this to our stakeholders and the wider industry.
“We wanted to adapt our identity and approach to reflect the huge changes that are continually happening across our industry and broader society. Our evolution brings together our two communities, Commercial Insight and Social Impact, which together drive change that makes a tangible difference for Society, Business and the Individual. This is the purpose of IGD and will be reflected in everything we do as an organisation, to support everyone within the food and consumer goods industry.
“Our ambition is for our purpose, of driving change to make a tangible difference, to become synonymous with IGD. We aim to tackle the big issues within our industry and society, to deliver true Social Impact.”
The IGD website has been rebranded in the new identity, which will also now be used through all Commercial Insight and Social Impact activity.
The new visual identity and organisational narratives have been developed in conjunction with 1HQ Brand Agency, a global branding and creative design agency, following a year of work to define IGD’s purpose and vision.
Sarah Baldock, Marketing and Communications Director of IGD, said: “This is an incredibly exciting moment for IGD, our team and all our external partners and supporters. In spite of all the challenges thrown up by the last 12 months, this has been a brilliant example of how creativity and collaboration, across multiple teams and agencies, can still thrive in the virtual world.
“Our new brand and purpose positions us really well for the future, and we are excited to see how the next stage of the IGD journey evolves.”
